Great comms takes courage

I’ve mentioned before on this blog that great comms takes courage – but this is a really quick post to say well done to creative comms professionals out there.

Because, no matter what we say in interviews, doing your best work is not actually the easy option.

Reality check: crap content is the norm.

Sometimes, we kind of know that what we’re putting out is boring.

I mean, if it’s not something that we ourselves would share if we were the target audience – is it really that good?

But with a workload that’s permanently bananas, we have to just get stuff out sometimes. 

It can be just quicker and easier to wang out a story or tweet your service out with little thought.

So what about that stuff that we really want to do well? That stuff takes guts to do well.

Brilliant work and bravery go hand-in-hand.
Our lives aren’t in danger, but it can be a bit scary, because these thoughts sometimes go through our minds:

  • Being creative means putting your unique ideas out for the world to see and what if people think it’s crap?
  • If you get loads of feedback to a social media post, it’s going to take ages to respond to all the comments, and you just don’t have time.
  • Doing something that gets attention may well be seen by someone who hates your organisation and they might say something negative which will damage your brand’s reputation.
  • Colleagues don’t always ‘get’ comms. They may understand ‘the business as usual’ stuff you do, but when you do things differently, they might get on your case, or worse, slag you off behind your back. 

So creative, engaging social media doesn’t just take skills and creativity – it takes guts.

And I want to say a big fat: ‘NICELY DONE, BRAVE COMMS WARRIOR’!

Because you know that the benefits of creating well-designed and engaging content far outweigh the risks.

And if you want to learn more techniques for creating more engaging social media content, and ALSO have a coach and a group of other comms professionals holding your hand and helping you find the courage to do work you feel totally proud of …

Join my Comms Creative Content Programme!

In only 2 hours a week, you’ll learn a system for designing creative, effective social media posts and I’ll be there every week to help you and give you ideas and feedback over the 12 week online course.

With support and skills building, we’ll fight any imposter syndrome you may feel and grow your confidence, so you can do your best creative work.

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