Workshop: How to write a social media strategy

Get on top of your social media, and create a clear mission for how you’re going to communicate with your audiences online.

Even as a seasoned comms professional, it can feel overwhelming to start from scratch or rewrite your organisation’s social media strategy.

Social media specialist Hel Reynolds will take you through everything you need to know to write your organisation’s social media strategy.

What happens when you have invested the time and got the inspiration you need to get this right:

  • Time-management becomes easier
  • Your content creation is more creative
  • You can be more proactive
  • Your evaluation becomes meaningful
  • You gain the support you need from leaders in your organisation to delver the best communications of your career

Want a template email to send your training manager to convince them to let you attend? Here you go: Copy-and-paste email template

Get in touch to book the in-house package that will help your team take the time and find the inspiration to communicate in a really confident and impactful way.

About the workshop 

Delegates said:

“We created a strategy that’s working! It really helped us start to get the best from each of our channels.”

“We have significantly increased audiences, have better content, and better evaluation.”

“I’m now more effective in dealing with social media issues and I’m currently putting together a great social media strategy that describes our brand, tone and vision for our online communities.”

The workshop is interactive and fun, with teaching and lots of practical tasks and discussions. It will give you a chance to reflect on the best approach for your organisation to meet its objectives.

Each class is always hands-on – there’s no conference-style lecturing. Hel guides you through, but you use your expertise to start writing your strategy.


  • Defining your social media brand
  • Setting objectives
  • Network & content strategy
  • Identifying & finding audiences
  • A process for listening & engagement
  • Choosing the right channels
  • Building a content calendar
  • Maximising team skills and responsibilities
  • Evaluation and reporting

By the end of the day workshop you’ll leave with:

  • Knowledge of what a social media strategy should include and what shouldn’t be included
  • Bags of knowledge and ideas for what your organisation’s social media strategy will include – as well as starting to create your strategy on the day
  • A beautiful booklet with social media strategy, content strategy and content standards templates to bring back to the office.
  • Access to a private Facebook study group, where you can carry on conversations and continue to learn from other talented communicators.


*This is the complete price as VAT is not payable.
Prices include Hel’s travel and accommodation within the UK.
For classes in the Republic of Ireland, there is a surcharge of £650.

Full social media strategy package includes:
1. The masterclass
2. One day of consultancy to help you write your strategy 
3. Written feedback, recommendations and suggestions on your first draft strategy: £5,499*


  • You’ve been asked to create a social media strategy and don’t know where to start
  • You want more to give your digital communications a more purposeful and strategic focus
  • You want to write a strategy that gets used and doesn’t gather dust on a shelf

Get in touch to arrange your in-house workshop.


Thank you @HelReynolds for another fab day of training 😘 here’s a pic of a T-Rex demonstrating how I’m going to embed my soc-med strategy 😂

— Jenny Hursit (@jd0125) June 5, 2018

A day jam-packed full of social media excellence and catering deliciousness. Am now feeling all kitted up and good to go #allXena on @Mon_Housing ‘s #SocialMediaStrategy 💡💪🏻

— Emma Assender (@mha_emma) June 5, 2018

Thanks so much @HelReynolds for such an engaging and informative day! My mind is whirring with ideas…💡
Shout out to @TheSomersTown for a top set of sandwiches as well 👌👌👌

— Nick Hoare (@NickHoare93) June 5, 2018

Really productive day spent focusing on #NHScomms for @IpswichHosp and @ColchesterNHSFT with @Ali_Bailey_ @HazelGByford, @NHScommsChris and the team. Massive thanks to @HelReynolds for your insight 👍🏼

— Liz Hearnshaw (@LizZenithPR) April 25, 2018

Thanks Helen for helping the team to press the reset button and to focus on what really matters to our patients, communities and staff.

— Colchester Hospitals (@ColchesterNHSFT) April 25, 2018

Fantastic day in #Manchester with inspiring @HelReynolds strategising on social media #FridayMotivation

— Michele Canning (@micanning) February 2, 2018

Had a fantastic day picking up some new skills in #some strategy with @HelReynolds. Also great to share ideas with other #digital #communications professionals. Check out Hel’s courses – well worth a look!

— Chad Welch (@Chad_Welch) February 2, 2018

Fantastic day at @HelReynolds @socialforpeople comms strategy workshop. Now for @themenzingers @O2RitzManc tonight 🤘🏼

— Fern Berry (@FernBerry_) February 2, 2018

Excellent day today with social media hero @HelReynolds strategising for @NUSUK – so much to think about and start working on 🙂

— Toril Cooper (@TorilCooper) February 3, 201

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